B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- share visiting brand website or social after receiving gift for promotional product recipients (Australia & New Zealand) (2025-2026)
66% of promotional product recipients in Australia and New Zealand are driven to visit a brand's website or connect on social media immediately after receiving a physical gift.
Attribution:
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Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
APPA (Australasian Promotional Products Association)
Primary
Tier B
https://www.turnkeypromotions.com.au/blog-appa-industry-research-results ↗
Source Article
APPA Industry Research Results | TurnKey Promotions Blog — TurnKey Promotions
APPA Industry Research Results 2025 - 2026
Monday 16 March 2026 | Industry news
Results of the latest promotional products industry survey are in, and the results are clear: tangible marketing works harder than ever.
The new research, relevant to consumers and businesses in both Australia and New Ze…
Original Research
APPA (Australasian Promotional Products Association)
· Original study ↗
Methodology
APPA promotional products industry survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
promotional product recipients (Australia & New Zealand): 66% share visiting brand website or social after receiving gift. Source: APPA (Australasian Promotional Products Association) (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-website-social-visit-2026
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<blockquote cite="https://lighthousedata.io/data/promo-website-social-visit-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share visiting brand website or social after receiving gift for promotional product recipients (Australia & New Zealand)<br><small>Source: APPA (Australasian Promotional Products Association) (2025-2026) · <a href="https://lighthousedata.io/data/promo-website-social-visit-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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