B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- share of sales value from promotional products for Polish grocery retail (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NielsenIQ
Primary
Tier C
https://www.digitalfmcg.com/pl/blog/how-to-effectively-use-discount-coupons-to-engage-fmcg-consumers ↗
Source Article
Jak efektywnie wykorzystać kupony rabatowe do aktywizacji konsumentów FMCG?
Kupon rabatowy przez lata był traktowany jako proste narzędzie do szybkiego podbicia wolumenu sprzedaży. Był rozdawany masowo w gazetkach / opakowaniach, godząc się na utratę marży w zamian za obrót. To podejście jest już nieaktualne. Stawiamy tezę, że kupon staje się precyzyjnym instrumentem chirur…
Original Research
NielsenIQ
· Original study ↗
Methodology
NielsenIQ data cited by article; noted as one of the highest rates in Europe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish grocery retail: 40% share of sales value from promotional products. Source: NielsenIQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-products-share-polish-grocery-basket
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<blockquote cite="https://lighthousedata.io/data/promo-products-share-polish-grocery-basket" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of sales value from promotional products for Polish grocery retail<br><small>Source: NielsenIQ (2026) · <a href="https://lighthousedata.io/data/promo-products-share-polish-grocery-basket" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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