B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- advertiser recall rate for promotional products recipients (2010)
84% of promotional products recipients remember the advertiser on the product they receive.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Specialty Institute (ASI)
Primary
Tier C
http://www.smbceo.com/2010/04/11/promotional-items/ ↗
Source Article
SMALL BUSINESS CEO
Original Research
Advertising Specialty Institute (ASI)
· Original study ↗
Methodology
Cited from Advertising Specialties Impressions study (PPAI); methodology not detailed in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 (current) | 84% | |
| 2013 | 76.1% | -9.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
promotional products recipients: 84% advertiser recall rate. Source: Advertising Specialty Institute (ASI) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-products-advertiser-recall
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<blockquote cite="https://lighthousedata.io/data/promo-products-advertiser-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- advertiser recall rate for promotional products recipients<br><small>Source: Advertising Specialty Institute (ASI) (2010) · <a href="https://lighthousedata.io/data/promo-products-advertiser-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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