B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76.1%
76.1% -- advertiser recall rate for promotional products recipients (2013)
76.1% of survey participants could recall the name of the advertiser on a promotional product they received.
- The question text omits the exact time frame ('in the past ________')
- Based on PPAI research cited in a quiz
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76.1%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
showyourlogo.com
Primary
Tier C
http://www.showyourlogo.com/blog/?cat=26 ↗
Source Article
How Much Do You Know About the Effectiveness of Promotional Products? Take Our Quiz!
Original Research
showyourlogo.com
· Original study ↗
Methodology
Promotional product advertiser recall survey; original study not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | 84% | |
| 2013 (current) | 76.1% | -9.4% |
Segmentation
IndustryRetail
Channelevents
Cite this stat
Plain Text
promotional products recipients: 76.1% advertiser recall rate. Source: showyourlogo.com (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-product-advertiser-recall-76-1-percent
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<blockquote cite="https://lighthousedata.io/data/promo-product-advertiser-recall-76-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.1%</strong> -- advertiser recall rate for promotional products recipients<br><small>Source: showyourlogo.com (2013) · <a href="https://lighthousedata.io/data/promo-product-advertiser-recall-76-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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