B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- shoppers willing to subscribe to email list for discount for online shoppers (2026)
70% of consumers are willing to subscribe to an email list for 20% off their purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/ecommerce-growth-through-checkout-transparency… ↗
Source Article
Ecommerce Growth Through Checkout Experience Transparency - Bizrate Insights
/ resources
Subtitle here
April 14, 2026
Guest Writer, Bizrate Insights
Updated 4/14/2026
For a PDF download of this report: Download Now
Getting customers to checkout is a marathon. You have to build impressions, design a user-friendly website, and offer enticing deals to support the customer journ…
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights voice-of-customer data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 70% shoppers willing to subscribe to email list for discount. Source: Bizrate Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-code-email-subscribe-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/promo-code-email-subscribe-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- shoppers willing to subscribe to email list for discount for online shoppers<br><small>Source: Bizrate Insights (2026) · <a href="https://lighthousedata.io/data/promo-code-email-subscribe-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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