B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- projected ai adoption rate for Marketing leaders globally (2019)
AI penetration among marketing leaders is projected to reach 78% by 2019.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
3,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://blog.incisive-edge.com/blog/ai-marketing-changing-landscape ↗
Source Article
The Changing Landscape of AI Marketing in 2023
AI marketing – it’s the next big thing.
Of course it is. Artificial intelligence (AI) is somewhat of an obsession of the human race. It’s been the inspiration for countless movies – from Metropolis (1927) through Blade Runner (1982) to The Matrix (1999), I, Robot (2004) and Alien: Covenant (2017) – …
Original Research
Salesforce
· Original study ↗
Methodology
Derived projection stated in article: 51% current users plus 27% planned adopters equals 78% penetration by 2019, per Salesforce 'State of Marketing' report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders globally: 78% projected ai adoption rate. Source: Salesforce (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/projected-ai-penetration-among-marketers
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<blockquote cite="https://lighthousedata.io/data/projected-ai-penetration-among-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- projected ai adoption rate for Marketing leaders globally<br><small>Source: Salesforce (2019) · <a href="https://lighthousedata.io/data/projected-ai-penetration-among-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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