B
Evidence Grade B
Safe to Cite
Dated
73%
73% -- programmatic video ad fraud rate for Programmatic video ads (Facebook Atlas DSP) (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Facebook
Primary
Tier B
http://www.mmaglobal.com/articles/its-2017-and-you-still-dont-know-where-your-ads-are-running ↗
Source Article
It’s 2017 and you still don’t know where your ads are running
Original Research
Facebook
· Original study ↗
Methodology
Facebook discovered ad fraud incidence as high as 73% for programmatic video ads, leading it to close Atlas
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Programmatic video ads (Facebook Atlas DSP): 73% programmatic video ad fraud rate. Source: Facebook (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-video-ad-fraud-rate-atlas
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-video-ad-fraud-rate-atlas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- programmatic video ad fraud rate for Programmatic video ads (Facebook Atlas DSP)<br><small>Source: Facebook (2017) · <a href="https://lighthousedata.io/data/programmatic-video-ad-fraud-rate-atlas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.