B
Evidence Grade B
Trusted with Context
Current
96%
96% — share of new display ad dollars from programmatic for programmatic display ad market (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Industry_report
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
95
Sources (5)
emarketer.com
Primary
Tier B
https://www.emarketer.com/content/programmatic-driving-growth-worldwide-display-ad-spending ↗
Also cited by
influencermarketinghub.com
https://influencermarketinghub.com/email-marketing-stats/
2026-05-02
2026-05-02
researchandmarkets.com
https://www.researchandmarkets.com/reports/6077064/australia-silica-sand-market-…
2026-05-26
2026-05-31
Original Research
Emarketer
· Original study ↗
Methodology
DETERMINISTIC_BACKFILL: structured source import; primary_source=emarketer.com; data_vintage=2026; sample_size=not stated; limitation=no LLM-generated methodology or sample size was added
Study: Industry_report
n=707
Segmentation
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: Industry data from the source indicates that [claim]
According to research from the source, [claim]
the source research suggests [claim], though independent confirmation is limited
Based on the source's analysis of n=available data respondents, [claim]
Plain Text
programmatic display ad market: 96% share of new display ad dollars from programmatic. Source: emarketer.com (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/programmatic-share-new-display-ad-dollars-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-share-new-display-ad-dollars-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> — share of new display ad dollars from programmatic for programmatic display ad market<br><small>Source: emarketer.com (2026) · <a href="https://lighthousedata.io/data/programmatic-share-new-display-ad-dollars-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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