B
Evidence Grade B
Use with Hedging
Current
90%
90% — penetration of programmatic in display ad spending for programmatic display ad market (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Industry_report
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
50
Methodology
50
Freshness
95
Sources (8)
Crunch Growth
Primary
Tier B
https://www.crunchgrowth.com/2025/01/15/advertising-trends-in-2025/ ↗
Source Article
The digital advertising world evolves at lightning speed, and staying ahead of emerging trends is critical for marketers who want to remain competitive. As we enter 2025, consumer behavior, technological advancements, and regulatory changes are reshaping the online advertising landscape.
From AI-dri…
Also cited by
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2026-05-02
2026-05-02
2026-05-27
Original Research
Emarketer
· Original study ↗
Methodology
DETERMINISTIC_BACKFILL: structured source import; primary_source=Crunch Growth; data_vintage=2026; sample_size=not stated; limitation=no LLM-generated methodology or sample size was added
Study: Industry_report
n=707
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: Industry data from the source indicates that [claim]
According to research from the source, [claim]
the source research suggests [claim], though independent confirmation is limited
Based on the source's analysis of n=available data respondents, [claim]
Plain Text
programmatic display ad market: 90% penetration of programmatic in display ad spending. Source: Crunch Growth (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/programmatic-penetration-display-ad-spending-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-penetration-display-ad-spending-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> — penetration of programmatic in display ad spending for programmatic display ad market<br><small>Source: Crunch Growth (2026) · <a href="https://lighthousedata.io/data/programmatic-penetration-display-ad-spending-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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