B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$1,000,000,000
$1,000,000,000 -- programmatic dooh spend for US programmatic digital out-of-home advertising (2025)
Programmatic DOOH is projected to surpass $1 billion in spending by 2025.
- Projected/forecasted figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sovereignmagazine.com
Primary
Tier B
https://www.sovereignmagazine.com/article/media-giants-turn-to-creative-ooh-campaigns-as-digital-bil… ↗
Source Article
Media Giants Turn to Creative OOH Campaigns as Digital Billboard Market Hits New Growth Milestone
The Guardian’s Manhattan billboard and programmatic DOOH, AI and AR show out-of-home advertising evolving with data-led targeting and real-time metrics.
The Guardian’s interactive Manhattan billboard in…
Original Research
sovereignmagazine.com
· Original study ↗
Methodology
Forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US programmatic digital out-of-home advertising: $1,000,000,000 programmatic dooh spend. Source: sovereignmagazine.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-dooh-spend-1b-2025
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<blockquote cite="https://lighthousedata.io/data/programmatic-dooh-spend-1b-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,000,000,000</strong> -- programmatic dooh spend for US programmatic digital out-of-home advertising<br><small>Source: sovereignmagazine.com (2025) · <a href="https://lighthousedata.io/data/programmatic-dooh-spend-1b-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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