B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- programmatic campaigns lacking targeted creative for programmatic advertising campaigns (2021)

Name: Programmatic Campaigns Lacking Targeted Creative Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2021 · AnalogFolk Group

90% of programmatic campaigns lack targeted creative.

Cited as an industry statistic in a company launch press release without specific primary research attribution or sample methodology

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Attribution: AnalogFolk Group View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2021

Entity

programmatic advertising campaigns

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AnalogFolk Group Primary Tier B

https://analogfolk.com/news/afg-launch-with-robots ↗

Confidence: 28/100 Vintage: 2021 Channel: Common Crawl

Source Article

With Robots launch

Original Research

AnalogFolk Group · Original study ↗

Methodology

Cited by AFG CEO in launch announcement; original research source not identified

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

programmatic advertising campaigns: 90% programmatic campaigns lacking targeted creative. Source: AnalogFolk Group (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-campaigns-lacking-targeted-creative-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/programmatic-campaigns-lacking-targeted-creative-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- programmatic campaigns lacking targeted creative for programmatic advertising campaigns<br><small>Source: AnalogFolk Group (2021) · <a href="https://lighthousedata.io/data/programmatic-campaigns-lacking-targeted-creative-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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