B
Evidence Grade B
Safe to Cite
Dated
$0.90
$0.90 -- market size for programmatic advertising (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.90
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
90
Methodology
45
Freshness
95
Sources (6)
adgoji
Primary
Tier A
https://www.adgoji.com/partnership-us/ ↗
Source Article
Faces Success Story | Snapchat for Business
Faces Breaks Benchmarks with AR-Powered Beauty Campaign
Faces Reached Millions of Consumers
Connection has always been core to Snapchat’s ethos. From uniting friends and family, to bridging the gap between brands and their audiences, Snapchat serves as a leveller. This is particularly evident during…
Also cited by
2026-07-10
2026-07-17
adgoji.com
https://www.adgoji.com/partnership-us/
2026-06-14
2026-08-16
2026-06-30
Original Research
adgoji
· Original study ↗
Methodology
Pricing information from adgoji platform
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
programmatic advertising: $0.90 market size. Source: adgoji (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-advertising-wholesale-rate-cpm
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<blockquote cite="https://lighthousedata.io/data/programmatic-advertising-wholesale-rate-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.90</strong> -- market size for programmatic advertising<br><small>Source: adgoji (2023) · <a href="https://lighthousedata.io/data/programmatic-advertising-wholesale-rate-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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