B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

45%

45% -- roi increase for Fintech Vertical Campaigns (2024)

2024  · Finance Marketing Association

Programmatic advertising achieves a 45% increase in ROI for fintech vertical campaigns.

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Attribution: Finance Marketing Association View source
Lighthouse Research Team
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Source verified Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Fintech Vertical Campaigns
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Finance Marketing Association Primary Tier B
https://www.finance-marketing.org/ ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
The Best Channels for Advertising Instant Approval Credit Cards - Finanads - Best Marketing And Sales System For Financial Professionals
Instant Approval Credit Cards Advertising — The Ultimate Guide for Financial Advertisers Introduction — Why Instant Approval Credit Cards Advertising is the Key to Growth in 2024 and Beyond Digital ad spend in financial services hit record highs recently, with brands allocating more budgets to captu…
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Original Research
Finance Marketing Association · Original study ↗

Source: Finance Marketing Association

Methodology documented
Industrymarketing
Plain Text
Fintech Vertical Campaigns: 45% roi increase. Source: Finance Marketing Association (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-ads-conversion-increase-fintech
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<blockquote cite="https://lighthousedata.io/data/programmatic-ads-conversion-increase-fintech" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- roi increase for Fintech Vertical Campaigns<br><small>Source: Finance Marketing Association (2024) · <a href="https://lighthousedata.io/data/programmatic-ads-conversion-increase-fintech" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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