B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- roi increase for programmatic ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Marketpro
Primary
Tier A
https://marketpro.ai/blog/introduction-to-programmatic-advertising-what-is-it-and-how-does-it-work/ ↗
Source Article
Introduction To Programmatic Advertising: What Is It and How Does It Work? - Marketpro
In this digital world where the market is bombarded with so many brands, companies struggle with finding the right customers at the right time.
Through programmatic advertising, companies can utilize real-time bidding and data-driven insights to generate more leads thereby increasing their conversio…
Original Research
Marketpro
· Original study ↗
Methodology
MediaRadar found
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
programmatic ads: 30% roi increase. Source: Marketpro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-ad-roi-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-ad-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- roi increase for programmatic ads<br><small>Source: Marketpro (2026) · <a href="https://lighthousedata.io/data/programmatic-ad-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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