B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- share planning to increase programmatic ad investment for companies using programmatic job advertising (2023)
57% of companies currently using programmatic advertising plan to increase their investment in it.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hirematic.com
Primary
Tier C
https://www.hirematic.com/it/roi-optimisation-recruitment-marketing/ ↗
Source Article
ROI Optimisation for Recruitment Marketing
Measuring the return on investment (ROI) for recruitment marketing can be challenging. Traditional ROI calculations involve subtracting the initial cost of an investment from its final recruiting value, dividing that number by the cost of the investment, and multiplying it by 100.
How to Measure ROI…
Original Research
hirematic.com
· Original study ↗
Methodology
Recent research study as cited by Hirematic
Methodology documented
Segmentation
IndustryRecruitment
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
companies using programmatic job advertising: 57% share planning to increase programmatic ad investment. Source: hirematic.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-ad-investment-increase
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<blockquote cite="https://lighthousedata.io/data/programmatic-ad-investment-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share planning to increase programmatic ad investment for companies using programmatic job advertising<br><small>Source: hirematic.com (2023) · <a href="https://lighthousedata.io/data/programmatic-ad-investment-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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