B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- share of ai citations to brand owned domains for AI answer engines (2026)
Profound's analysis of 11.84 billion citations found that roughly 57% point to brand-owned domains.
- Described as roughly 57%
- Reflects observable patterns in citations rather than confirmed vendor algorithms
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
11,840,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profound
Primary
Tier B
https://artlogic.ca/geo/faq ↗
Source Article
GEO Frequently Asked Questions
Original Research
Profound
· Original study ↗
Methodology
Profound citation analysis of 11.84 billion citations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI answer engines: 57% share of ai citations to brand owned domains. Source: Profound (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/profound-57-percent-citations-brand-domains
HTML Embed
<blockquote cite="https://lighthousedata.io/data/profound-57-percent-citations-brand-domains" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of ai citations to brand owned domains for AI answer engines<br><small>Source: Profound (2026) · <a href="https://lighthousedata.io/data/profound-57-percent-citations-brand-domains" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.