B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- share using storytelling in daily work for communication professionals (2025)
42% of communication professionals use storytelling in their daily work, mostly in visual content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pzaz
Primary
Tier B
https://all4comms.com/services/public-relations/brand-storytelling/ ↗
Source Article
Brand narratives & storytelling services
Original Research
Pzaz
· Original study ↗
Methodology
Cited from Pzaz, 2025; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
communication professionals: 42% share using storytelling in daily work. Source: Pzaz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/professionals-use-storytelling-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/professionals-use-storytelling-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share using storytelling in daily work for communication professionals<br><small>Source: Pzaz (2025) · <a href="https://lighthousedata.io/data/professionals-use-storytelling-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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