B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48.9%
48.9% -- share of professional services firms using email marketing for professional services firms (2023)
48.9% of professional services firms use email marketing according to Hinge Marketing research.
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Lighthouse Research Team
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Evidence graded
Value
48.9%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hinge Marketing
Primary
Tier B
https://www.pitchly.com/blog/3-easy-ways-to-boost-your-firms-online-presence ↗
Source Article
3 Easy Ways to Boost Your Firm's Online Presence
Other than through referrals, the Internet is often the first place that potential clients go to when they start their search. For potential clients of professional services firms, such as law firms investment banks, etc., about 45% name Google search as a key resource in their hunt for a service pr…
Original Research
Hinge Marketing
· Original study ↗
Methodology
Hinge Marketing research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
professional services firms: 48.9% share of professional services firms using email marketing. Source: Hinge Marketing (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prof-services-email-marketing-use-48-9
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<blockquote cite="https://lighthousedata.io/data/prof-services-email-marketing-use-48-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.9%</strong> -- share of professional services firms using email marketing for professional services firms<br><small>Source: Hinge Marketing (2023) · <a href="https://lighthousedata.io/data/prof-services-email-marketing-use-48-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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