B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
37%
37% -- buyers rating product videos crucial for buyers (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salsify
Primary
Tier C
https://bigclicksboon.com/the-impact-of-user-generated-content-on-businesses/ ↗
Source Article
User-Generated Content: A Strategy to Boost Brand Engagement
Why is there a tsunami of reels every time you log in to Instagram or Facebook? Well, the answer is obvious. The world, these days, seems to be revolving around user-generated content (UGC). According to a Billo article, 93% of all marketers who utilize user-generated content believe it gives them b…
Original Research
Salsify
· Original study ↗
Methodology
Comparison figure from Salsify report cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
buyers: 37% buyers rating product videos crucial. Source: Salsify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-videos-37-percent
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<blockquote cite="https://lighthousedata.io/data/product-videos-37-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- buyers rating product videos crucial for buyers<br><small>Source: Salsify (2025) · <a href="https://lighthousedata.io/data/product-videos-37-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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