B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- share trusting companies more with product videos for consumers (2025)
58% of consumers trust companies more when they use product videos.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gmu.online
Primary
Tier C
https://gmu.online/fr/youtube/ ↗
Source Article
Youtube - GMU Online
GMU trains your internal team to leverage YouTube as a successful marketing tool for your brand.
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Every day, more than one billion hours of YouTube content are watched, and we teach you how to turn that attention into e-commerce revenue with powerful video strategies.
1 Billion
Every …
Original Research
gmu.online
· Original study ↗
Methodology
Vendor page citing unnamed research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 58% share trusting companies more with product videos. Source: gmu.online (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-video-trust-consumers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product-video-trust-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share trusting companies more with product videos for consumers<br><small>Source: gmu.online (2025) · <a href="https://lighthousedata.io/data/product-video-trust-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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