B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

80%

80% -- conversion rate lift for Ecommerce product pages with videos (2025)

Name: Conversion Rate Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2025 · Fractal Apps

Product pages with videos can experience up to an 80% increase in conversion rates.

Upper-bound claim ('up to')
Underlying primary source/study not specified

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Attribution: Fractal Apps View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2025

Entity

Ecommerce product pages with videos

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Fractal Apps Primary Tier A

https://www.fractalapps.dev/blog/best-practices-embedding-product-videos-shopify/ ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Best Practices for Embedding Product Videos on Shopify

Embedding product videos on Shopify can significantly boost sales, improve customer trust, and enhance user experience. Here’s why it matters and how to do it right: - Videos increase conversions: Product pages with videos can see up to an 80% jump in conversion rates. - Consumers prefer videos: 73%…

Original Research

Fractal Apps · Original study ↗

Methodology

Upper-bound claim ('up to'); underlying study not named in article.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Ecommerce product pages with videos: 80% conversion rate lift. Source: Fractal Apps (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-video-conversion-rate-lift-80

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<blockquote cite="https://lighthousedata.io/data/product-video-conversion-rate-lift-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- conversion rate lift for Ecommerce product pages with videos<br><small>Source: Fractal Apps (2025) · <a href="https://lighthousedata.io/data/product-video-conversion-rate-lift-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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