B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- share of companies using product usage data for sales only for SaaS companies (2023)
Approximately 45% of SaaS companies surveyed use product usage data for sales only.
- Small non-representative sample of mostly early-stage European SaaS companies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outfunnel
Primary
Tier B
https://outfunnel.com/product-led-growth-tools/ ↗
Source Article
Product-Led Growth Tools of 2023 - Are You Among the 70% That Need a PLG Solution?
When we first started Outfunnel we also built a hacky homegrown integration to sync product engagement data to our CRM that helped us to personalize onboarding emails and understand which users need more handholding.
We always had a hunch we were not the only company with this issue, and should prob…
Original Research
Outfunnel
· Original study ↗
Methodology
Outfunnel survey of 50 SaaS companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS companies: 45% share of companies using product usage data for sales only. Source: Outfunnel (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-usage-data-sales-only-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product-usage-data-sales-only-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of companies using product usage data for sales only for SaaS companies<br><small>Source: Outfunnel (2023) · <a href="https://lighthousedata.io/data/product-usage-data-sales-only-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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