B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- consumers saying product reviews important in purchase decisions for US consumers (2026)
77% of consumers surveyed stated that product reviews are important in purchase decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media.net
Primary
Tier C
https://apob.ai/ai-video-extender/ ↗
Source Article
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Original Research
Media.net
· Original study ↗
Methodology
Media.net survey reported by TV Technology
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US consumers: 77% consumers saying product reviews important in purchase decisions. Source: Media.net (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-reviews-important-purchase-decisions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product-reviews-important-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumers saying product reviews important in purchase decisions for US consumers<br><small>Source: Media.net (2026) · <a href="https://lighthousedata.io/data/product-reviews-important-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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