B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
75%
75% -- share of online shoppers influenced by product photos for online shoppers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
starapps.io
Primary
Tier C
https://www.starapps.io/blogs/manage-shopify-product-variants ↗
Source Article
How to Add and Manage Product Variants on Shopify
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Shopify’s product variant system allows you to offer different sizes, colors, materials, and styles within a single listing. But without the right setup, these variants can …
Original Research
starapps.io
· Original study ↗
Methodology
Cited statistic in vendor blog; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 75% share of online shoppers influenced by product photos. Source: starapps.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-photos-influence-buying-decisions
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<blockquote cite="https://lighthousedata.io/data/product-photos-influence-buying-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of online shoppers influenced by product photos for online shoppers<br><small>Source: starapps.io (2025) · <a href="https://lighthousedata.io/data/product-photos-influence-buying-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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