B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- increase in purchase likelihood from product page video for product pages with video (2025)
Including video on product pages increases purchase likelihood by 85% according to Forrester Research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://www.identicube.in/post/product-visualization-for-construction-equipment-showcase-machinery-w… ↗
Source Article
Product Visualization for Construction Equipment: Showcase Machinery Without Physical Demos
Product Visualization for Construction Equipment: Showcase Machinery Without Physical Demos
Here's a problem we didn't expect to solve. A construction equipment manufacturer told us they were losing deals because prospects couldn't see their machinery in person. Shipping a 40-ton excavator for demos…
Original Research
Forrester Research
· Original study ↗
Methodology
Cited from Forrester Research; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product pages with video: 85% increase in purchase likelihood from product page video. Source: Forrester Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-page-video-purchase-likelihood-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product-page-video-purchase-likelihood-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- increase in purchase likelihood from product page video for product pages with video<br><small>Source: Forrester Research (2025) · <a href="https://lighthousedata.io/data/product-page-video-purchase-likelihood-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.