B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- add to cart lift for a Kanal client brand after improved product descriptions and video (2026)
A brand working with Kanal achieved a 22% lift in add-to-carts after improving product descriptions and adding a video.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kanal
Primary
Tier C
https://www.getkanal.com/blog/shopify-conversion-rate-optimization ↗
Source Article
15 Actionable Shopify Conversion Rate Optimization Strategies to Double Your Sales - Kanal
So, you're driving traffic to your Shopify store, but are you turning those visitors into actual, paying customers? From our experience with over 500 Shopify stores, we've seen a recurring theme: most brands are leaving a ton of money on the table. They get laser-focused on getting people to their s…
Original Research
Kanal
· Original study ↗
Methodology
Single-brand vendor case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
a Kanal client brand after improved product descriptions and video: 22% add to cart lift. Source: Kanal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-page-video-add-to-cart-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product-page-video-add-to-cart-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- add to cart lift for a Kanal client brand after improved product descriptions and video<br><small>Source: Kanal (2026) · <a href="https://lighthousedata.io/data/product-page-video-add-to-cart-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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