B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- share of online shoppers influenced by product images for online shoppers (2023)
Nearly 83% of online shoppers consider product images to be highly influential in their purchase decisions.
- Source cites 'nearly 83%' from a secondary citation of a 2023 Deloitte study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://linchpinseo.com/blog/trends-in-the-product-photography-industry/ ↗
Source Article
Linchpin SEO : Trends That Will Transform Ecommerce Product Photography
The world of ecommerce is an ever-evolving landscape, with continuous technological advancements driving changes in various aspects of the industry. Of these, one critical component that can make or break an online retail experience is product photography. As an essential part of any ecommerce platf…
Original Research
Deloitte
· Original study ↗
Methodology
Cited as a 2023 Deloitte study; secondary citation
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 83% | |
| 2024 | 75% | -9.6% |
| 2025 | 75% | 0% |
Segmentation
IndustryRetail
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 83% share of online shoppers influenced by product images. Source: Deloitte (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-images-influence-purchase-2023
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<blockquote cite="https://lighthousedata.io/data/product-images-influence-purchase-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of online shoppers influenced by product images for online shoppers<br><small>Source: Deloitte (2023) · <a href="https://lighthousedata.io/data/product-images-influence-purchase-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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