B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
27%
27% -- return on investment for product feed optimisation (2018)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Shoptimised
Primary
Tier A
https://anicca.co.uk/blog/e-commercial-2018-successful-product-feed-optimisation/ ↗
Source Article
E-Commercial 2018 - Successful Product Feed Optimisation
E-Commercial 2018 – Successful Product Feed Optimisation
John Cave is Director of Shoptimised, a feed management software giving full control over product feed optimisation. He was at E-Commercial 2018 to share his top tips on optimising your product feed to improve click through rate, reduce wasted…
Original Research
Shoptimised
· Original study ↗
Methodology
Case study example from an online trainer retailer
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
product feed optimisation: 27% return on investment. Source: Shoptimised (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-feed-optimisation-return-on-investment-increase
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<blockquote cite="https://lighthousedata.io/data/product-feed-optimisation-return-on-investment-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- return on investment for product feed optimisation<br><small>Source: Shoptimised (2018) · <a href="https://lighthousedata.io/data/product-feed-optimisation-return-on-investment-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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