B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- product discovery via influencers for social media users (2024)
31% of social media users discover new products through influencers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.cmoalliance.com/influencer-media-kits-that-seal-the-deal/ ↗
Source Article
How to create an influencer media kit that seals the deal
Influencer marketing is expected to exceed $24 billion by the end of 2024. If you’re an influencer wanting to stand out in such a competitive market, then it's about time to create a media kit.
You may ask – what is a media kit?
Well, it's your social media performance’s digital portfolio!
It should…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 31% product discovery via influencers. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-discovery-via-influencers
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<blockquote cite="https://lighthousedata.io/data/product-discovery-via-influencers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- product discovery via influencers for social media users<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/product-discovery-via-influencers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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