B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share of online shoppers saying product content quality can make or break purchase for online shoppers (2023)
70% of online shoppers say product content quality can make or break a sale or purchase decision.
- Secondary citation in vendor blog referencing a 2023 Forbes/Bazaarvoice study
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bazaarvoice / Forbes
Primary
Tier C
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Original Research
Bazaarvoice / Forbes
· Original study ↗
Methodology
Cited as a 2023 Forbes/Bazaarvoice study; secondary citation in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 70% share of online shoppers saying product content quality can make or break purchase. Source: Bazaarvoice / Forbes (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-content-quality-purchase-decision-2023
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<blockquote cite="https://lighthousedata.io/data/product-content-quality-purchase-decision-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of online shoppers saying product content quality can make or break purchase for online shoppers<br><small>Source: Bazaarvoice / Forbes (2023) · <a href="https://lighthousedata.io/data/product-content-quality-purchase-decision-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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