B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- consumers rating product content extremely or very important for consumers (2023)
87% of consumers rated product content as either extremely or very important when making a purchase decision.
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How To Create an Effective Product Description That Sells
So here you are, congratulating yourself on work well done. Your product has finally launched, and your lead funnel monitor has just informed you that a website visitor has just made it to your product page!
They are at the last step before the significant conversion stage: just one last checkout bu…
Methodology
Cited as 'a recent study'; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 87% | |
| 2026 | 87% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 87% consumers rating product content extremely or very important. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-content-purchase-decision-importance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product-content-purchase-decision-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumers rating product content extremely or very important for consumers<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/product-content-purchase-decision-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.