B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- consumers rating product content extremely or very important for online shoppers (2017)
87% of consumers rated product content extremely or very important when deciding to buy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salsify
Primary
Tier C
https://bankful.com/blog/ecommerce-mistakes/ ↗
Source Article
Top eCommerce Mistakes That Reduce Your Profits
Original Research
Salsify
· Original study ↗
Methodology
Salsify study cited by Bankful
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 87% consumers rating product content extremely or very important. Source: Salsify (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-content-importance-salsify-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product-content-importance-salsify-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumers rating product content extremely or very important for online shoppers<br><small>Source: Salsify (2017) · <a href="https://lighthousedata.io/data/product-content-importance-salsify-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.