B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- customers with improved business perception after proactive contact for Customers (2026)
73% of customers who had been contacted proactively and had a positive experience reported that it led to an improved perception of the business.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
inContact
Primary
Tier C
https://astutesolutions.com/channels/email ↗
Source Article
How to Deliver an Excellent Customer Experience via Email
Original Research
inContact
· Original study ↗
Methodology
Survey by inContact cited by Astute Solutions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers: 73% customers with improved business perception after proactive contact. Source: inContact (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/proactive-contact-improved-perception
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<blockquote cite="https://lighthousedata.io/data/proactive-contact-improved-perception" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- customers with improved business perception after proactive contact for Customers<br><small>Source: inContact (2026) · <a href="https://lighthousedata.io/data/proactive-contact-improved-perception" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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