B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- visitor reach rate for Proactive chatbots (2026)
Proactive chatbots reach 45% of site visitors compared to 5% for passive chatbots.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alhena
Primary
Tier B
https://alhena.ai/blog/ai-ab-testing-ecommerce/ ↗
Source Article
AI A/B Testing for Ecommerce: The Practitioner's Guide
Original Research
Alhena
· Original study ↗
Methodology
Alhena's proactive engagement analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Proactive chatbots: 45% visitor reach rate. Source: Alhena (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/proactive-chatbot-reach-45
HTML Embed
<blockquote cite="https://lighthousedata.io/data/proactive-chatbot-reach-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- visitor reach rate for Proactive chatbots<br><small>Source: Alhena (2026) · <a href="https://lighthousedata.io/data/proactive-chatbot-reach-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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