B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- private label category market share for US private label / store brands (2025)
Private labels / store brands collectively claim up to 38% category market share.
- up to 38%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT
Primary
Tier B
https://qa.outfront.dev/blog/what-are-top-consumer-trends-2025 ↗
Source Article
What Are the Top Consumer Trends of 2025? | Brand Central Station | OUTFRONT
What Are the Top Consumer Trends of 2025?
January 21, 2025
Does it feel like life seems to keep getting stranger, faster? In times that get more unprecedented every day, the way business and the public interact is in a constant state of shift. It’s easy to feel overwhelmed. But never fear – OUTFRONT…
Original Research
OUTFRONT
· Original study ↗
Methodology
From OUTFRONT 2025 Advertising Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US private label / store brands: 38% private label category market share. Source: OUTFRONT (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/private-label-category-market-share-2025
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<blockquote cite="https://lighthousedata.io/data/private-label-category-market-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- private label category market share for US private label / store brands<br><small>Source: OUTFRONT (2025) · <a href="https://lighthousedata.io/data/private-label-category-market-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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