B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.1x
20.1x -- campaign roi for Princess Cruises door drop campaign (2023)
The Princess Cruises door drop campaign achieved an ROI of £20.10 for every £1 spent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20.1x
Unit
Ratio
Data Vintage
2023
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA Awards
Primary
Tier B
https://www.marketreach.co.uk/case-studies/door-drops-sent-bookings-sailing-princess-cruises ↗
Source Article
Door drops sent bookings sailing for Princess Cruises
Original Research
DMA Awards
· Original study ↗
Methodology
Door drop catalogue campaign ROI, per DMA Awards case study
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGB
Channelevents
Cite this stat
Plain Text
Princess Cruises door drop campaign: 20.1x campaign roi. Source: DMA Awards (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/princess-cruises-door-drop-roi-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/princess-cruises-door-drop-roi-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.1x</strong> -- campaign roi for Princess Cruises door drop campaign<br><small>Source: DMA Awards (2023) · <a href="https://lighthousedata.io/data/princess-cruises-door-drop-roi-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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