B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27.6%
27.6% -- customer winback rate for Princess Auto (Q2 2021)
In Q2 2021, Princess Auto achieved a 27.6% reactivation rate among nearly 12,000 at-risk customers targeted via a multi-touch direct mail campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27.6%
Unit
Percentage
Data Vintage
Q2 2021
Entity
Sample Size
12,000
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dollco Print Solutions Group / Canada Post
Primary
Tier B
https://dollcoprint.com/princess-auto-4/ ↗
Source Article
Case Study: Princess Auto - Experience the Dollco Difference
CASE STUDY
Royal retention results
Princess Auto uses direct mail to reactivate lapsed customers and increase sales.
Building relationships
With roots dating to the 1930s, Princess Auto is a private, Canadian-owned retailer operating more than 50 stores nationwide along with a thriving ecommerce sit…
Original Research
Dollco Print Solutions Group / Canada Post
· Original study ↗
Methodology
Multi-touch direct mail retention campaign (max 3 touchpoints) targeting at-risk customers (no purchase in 9 months); company case study
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
Channeldirect_mail
Cite this stat
Plain Text
Princess Auto: 27.6% customer winback rate. Source: Dollco Print Solutions Group / Canada Post (Q2 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/princess-auto-direct-mail-winback-q2-2021
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<blockquote cite="https://lighthousedata.io/data/princess-auto-direct-mail-winback-q2-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.6%</strong> -- customer winback rate for Princess Auto<br><small>Source: Dollco Print Solutions Group / Canada Post (Q2 2021) · <a href="https://lighthousedata.io/data/princess-auto-direct-mail-winback-q2-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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