B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- streaming market share for Amazon Prime Video (US) (2026)
Amazon Prime Video holds a 22% market share among streaming (SVOD) platforms in the United States.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.yaguara.co/amazon-prime-statistics/ ↗
Source Article
Amazon Prime Statistics 2026
Original Research
Statista
· Original study ↗
Methodology
Netflix 21%, Max 13%, Disney+ 12%, Hulu 10%; source cited as Statista
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Prime Video (US): 22% streaming market share. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-video-us-streaming-share
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<blockquote cite="https://lighthousedata.io/data/prime-video-us-streaming-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- streaming market share for Amazon Prime Video (US)<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/prime-video-us-streaming-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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