B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- share participating in prime day for U.S. adults (2024)
81% of U.S. adults participated in Amazon Prime Day in 2024 according to a RetailMeNot survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RetailMeNot
Primary
Tier B
https://blog.housewares.org/2025/07/07/u-s-retail-intelligence-july-5/ ↗
Source Article
U.S. Retail Intelligence – July - International Housewares Association
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Original Research
RetailMeNot
· Original study ↗
Methodology
RetailMeNot survey
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
U.S. adults: 81% share participating in prime day. Source: RetailMeNot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-day-participation-2024
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<blockquote cite="https://lighthousedata.io/data/prime-day-participation-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share participating in prime day for U.S. adults<br><small>Source: RetailMeNot (2024) · <a href="https://lighthousedata.io/data/prime-day-participation-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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