B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$9,100,000,000
$9,100,000,000 -- ecommerce sales for US retailers during Amazon's October Prime Day (2025-10)
Consumers spent $9.1 billion across US retailers during Amazon's second Prime Day (Oct. 7–8, 2025).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$9,100,000,000
Unit
Currency Usd
Data Vintage
2025-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.fbamonthly.com/issues/20251020 ↗
Source Article
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Original Research
Adobe
· Original study ↗
Methodology
Adobe data on consumer spend across US retailers during Amazon's second Prime Day (Oct 7-8, 2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retailers during Amazon's October Prime Day: $9,100,000,000 ecommerce sales. Source: Adobe (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-day-october-us-spend-2025
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<blockquote cite="https://lighthousedata.io/data/prime-day-october-us-spend-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9,100,000,000</strong> -- ecommerce sales for US retailers during Amazon's October Prime Day<br><small>Source: Adobe (2025-10) · <a href="https://lighthousedata.io/data/prime-day-october-us-spend-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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