B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- shoppers buying home category for Amazon Prime Big Deal Days shoppers (2023-10)
According to Numerator, 23% of verified Prime Big Deal Days shoppers purchased items in the home category.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2023-10
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Numerator
Primary
Tier B
https://blog.housewares.org/2023/11/01/u-s-retail-intelligence-november-4/ ↗
Source Article
U.S. Retail Intelligence – November - International Housewares Association
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Union rep …
Original Research
Numerator
· Original study ↗
Methodology
Numerator verified purchaser data
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Amazon Prime Big Deal Days shoppers: 23% shoppers buying home category. Source: Numerator (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-big-deal-days-home-category-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prime-big-deal-days-home-category-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- shoppers buying home category for Amazon Prime Big Deal Days shoppers<br><small>Source: Numerator (2023-10) · <a href="https://lighthousedata.io/data/prime-big-deal-days-home-category-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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