B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- audience share for Prima Group (2023)
Prima Group had an audience share of 25% in the 15+ audience group prior to growing to 27%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.aktv.cz/en/prima-skipping-commercials-was-a-big-drama-but-the-emotions-have-subsided/ ↗
Source Article
PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen audience measurement data cited by Prima Group; grew from 25% to 27%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Prima Group: 25% audience share. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prima-viewership-share-growth-15plus
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prima-viewership-share-growth-15plus" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- audience share for Prima Group<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/prima-viewership-share-growth-15plus" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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