B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- buyers valuing pricing transparency for buyers (2026)
73% of buyers say that transparency in pricing is a key factor in choosing a vendor.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://bizaigpt.com/blog/ai-virtual-estimator-for-remodelers ↗
Source Article
AI Virtual Estimator for Remodeling Contractors: Close More Deals in 2026
Original Research
Forrester
· Original study ↗
Methodology
Attributed to a Forrester report on buyer behavior; original report not linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
buyers: 73% buyers valuing pricing transparency. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pricing-transparency-buyer-factor
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pricing-transparency-buyer-factor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- buyers valuing pricing transparency for buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/pricing-transparency-buyer-factor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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