B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- share of pricing pages listing least expensive plan first for SaaS pricing pages (2025)
81% of companies with pricing pages list the least expensive plan on the left-hand side before moving up to the most expensive.
- Secondary citation of Neil Patel without original study parameters specified
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Lighthouse Research Team
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Neil Patel
Primary
Tier C
https://pony.studio/design-for-growth/design-high-converting-pricing-page ↗
Source Article
Designing a High-Converting Pricing Page - Design for Growth
Design
11 min read
Designing a High-Converting Pricing Page
There’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have b…
Original Research
Neil Patel
· Original study ↗
Methodology
Cited by Neil Patel; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS pricing pages: 81% share of pricing pages listing least expensive plan first. Source: Neil Patel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pricing-pages-least-expensive-left
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<blockquote cite="https://lighthousedata.io/data/pricing-pages-least-expensive-left" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of pricing pages listing least expensive plan first for SaaS pricing pages<br><small>Source: Neil Patel (2025) · <a href="https://lighthousedata.io/data/pricing-pages-least-expensive-left" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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