B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- share willing to pay premium when product matches images for consumers (2023)
57% of consumers would pay a price premium if the product matches its images.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nfinite
Primary
Tier B
https://gopackshot.com/blog/reduce-fashion-returns ↗
Source Article
Why Customers Return What They Chose to Buy | gopackshot
Return rates in fashion e-commerce exceed 50% in DACH markets. The root cause is rarely the product, it's the gap between what content promises and what arrives.
The customer chose your product. They went through the friction of checkout. They waited for delivery. Then they sent it back.
Fashion e-c…
Original Research
Nfinite
· Original study ↗
Methodology
Nfinite State of Shopper 2023
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelcontent
Cite this stat
Plain Text
consumers: 57% share willing to pay premium when product matches images. Source: Nfinite (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/price-premium-product-matches-images
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<blockquote cite="https://lighthousedata.io/data/price-premium-product-matches-images" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share willing to pay premium when product matches images for consumers<br><small>Source: Nfinite (2023) · <a href="https://lighthousedata.io/data/price-premium-product-matches-images" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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