B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- shoppers ranking price as top purchase factor for Global shoppers (2023)
36% of global shoppers say price is the most important factor in their purchasing decision.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
30,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GfK
Primary
Tier B
https://masonhub.co/gfks-consumer-life-and-futurebuy-reports-reveal-shoppers-preferences/ ↗
Source Article
GfK’s Consumer Life and FutureBuy Report Reveal Shoppers’ Preferences - masonhub
GfK’s Consumer Life and FutureBuy Report Reveal Shoppers’ Preferences
Apr 21, 2023
Thirty thousand shoppers in 25+ countries were polled.
Here are a few stats that might not surprise you: According to GfK’s Consumer Life trend study, In the past month, 72% of Americans have purchased something onlin…
Original Research
GfK
· Original study ↗
Methodology
GfK Consumer Life trend study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global shoppers: 36% shoppers ranking price as top purchase factor. Source: GfK (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/price-most-important-factor-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/price-most-important-factor-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- shoppers ranking price as top purchase factor for Global shoppers<br><small>Source: GfK (2023) · <a href="https://lighthousedata.io/data/price-most-important-factor-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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