B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- share checking preview text first for email recipients (2023)
According to Litmus, 24% of people look at the preview text first when deciding to open an email.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://directlync.com/blog/12-email-marketing-best-practices-that-actually-work ↗
Source Article
12 Email Marketing Best Practices That Actually Work
With over 320 billion emails sent daily in 2021, it's no surprise that email marketing is one of the top ways to reach your audience.
According to Radicati, an average professional receives about 121 emails daily.
That's a lot of emails. So, how do you stand out when the competition is huge, and you…
Original Research
Litmus
· Original study ↗
Methodology
Cited from Litmus via blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email recipients: 24% share checking preview text first. Source: Litmus (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/preview-text-influence-24pct
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<blockquote cite="https://lighthousedata.io/data/preview-text-influence-24pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share checking preview text first for email recipients<br><small>Source: Litmus (2023) · <a href="https://lighthousedata.io/data/preview-text-influence-24pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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