B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- content views uplift for press releases with relevant images (2025)
Incorporating relevant images into press releases can generate up to 94% more views.
- up to 94% more views
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pressfrolic.com
Primary
Tier C
https://pressfrolic.com/public-relations/tailoring-press-releases/ ↗
Source Article
Tailoring Press Releases to Appeal to Different Media Outlets - PressFrolic
Tailoring press releases for different media outlets requires strategic customization to match each platform’s unique requirements. For print, focus on newsworthiness with an inverted pyramid structure; for broadcast, craft concise 30-60 second messages; and for digital, prioritize SEO and mobile-fr…
Original Research
pressfrolic.com
· Original study ↗
Methodology
Blog citing unspecified research; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
press releases with relevant images: 94% content views uplift. Source: pressfrolic.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/press-release-images-views-94
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<blockquote cite="https://lighthousedata.io/data/press-release-images-views-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- content views uplift for press releases with relevant images<br><small>Source: pressfrolic.com (2025) · <a href="https://lighthousedata.io/data/press-release-images-views-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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