B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4%
4% -- press outreach email response rate for journalists (2024)
The average response rate for press outreach emails is around 4%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel
Primary
Tier B
https://applaunchpartners.com/press-outreach-beat-the-4-odds/ ↗
Source Article
Boost Press Outreach: Beat 4% Response Rate
Original Research
Propel
· Original study ↗
Methodology
Cited from Propel's 2024 PR Benchmarks Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
journalists: 4% press outreach email response rate. Source: Propel (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/press-outreach-email-response-rate-2024
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<blockquote cite="https://lighthousedata.io/data/press-outreach-email-response-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- press outreach email response rate for journalists<br><small>Source: Propel (2024) · <a href="https://lighthousedata.io/data/press-outreach-email-response-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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