B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- cod dependency reduction for D2C brands offering prepaid discounts (2025)
Offering exclusive prepaid discounts or cashback reduces COD dependency by 20% to 22%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
1checkout.ai
Primary
Tier C
https://www.1checkout.ai/post/best-cod-shopping-experience-in-india-cash-on-delivery-made-simple ↗
Source Article
Best COD Shopping Experience in India: Cash on Delivery Made Simple
India’s e-commerce growth story is impossible to separate from Cash on Delivery (COD). While UPI and card payments dominate headlines, lakhs of shoppers still prefer the assurance of paying only when the parcel is in their hands.
COD is not just a payment option. It is a:
- Trust signal for first-ti…
Original Research
1checkout.ai
· Original study ↗
Methodology
Range reported; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
D2C brands offering prepaid discounts: 20% cod dependency reduction. Source: 1checkout.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prepaid-incentive-cod-dependency-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prepaid-incentive-cod-dependency-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- cod dependency reduction for D2C brands offering prepaid discounts<br><small>Source: 1checkout.ai (2025) · <a href="https://lighthousedata.io/data/prepaid-incentive-cod-dependency-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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